Leveraging Informational Interviews:

When it comes to career growth, few strategies are as powerful and underutilized as informational interviews. These one-on-one conversations with industry professionals can provide insider knowledge, expand your network, and even open doors to unexpected career opportunities. Whether you're a recent graduate, considering a career change, or looking to advance in your field, informational interviews can be a game-changer.

What Is an Informational Interview?

An informational interview is a meeting where you seek advice and insights from someone in a field, company, or role that interests you. Unlike job interviews, the goal isn’t to ask for a job—it’s to gather firsthand knowledge, build relationships, and gain a deeper understanding of an industry.

Why Are Informational Interviews Important?

1. Industry Insights: Learn about industry trends, workplace culture, and key skills from someone with firsthand experience.
2. Networking Opportunities: Build professional relationships that could lead to referrals, mentorship, or job opportunities.
3. Hidden Job Market Access: Many positions aren’t publicly advertised. A strong connection can give you insider knowledge about upcoming roles.
4. Clarity on Career Path: If you're unsure about your next steps, speaking with professionals can help you determine if a particular field or role is a good fit.

How to Find the Right People to Interview

1. Leverage LinkedIn: Use LinkedIn to find professionals in your desired industry. Look for alumni, second-degree connections, or individuals in roles you admire.
2. Tap into Your Network: Ask friends, colleagues, mentors, or professors if they know someone in the field you’re exploring.
3. Join Industry Groups: Attend networking events, conferences, and online forums to connect with potential interviewees.
4. Cold Outreach: If you don’t have mutual connections, send a polite and professional message introducing yourself and requesting a short chat.

Preparing for the Informational Interview

Once someone agrees to meet with you, make sure to prepare thoughtful questions. Here are some to consider:

• Can you share your career path and what led you to this role?
• What are the biggest challenges and rewards of working in this industry?
• What skills and experiences are most valuable for someone entering this field?
• Are there any industry trends or changes I should be aware of?
• Do you have any advice for someone looking to break into this field?
• Is there anyone else you recommend I speak with to gain more insights?

Making a Strong Impression

• Be Professional: Treat the conversation as you would a formal meeting—be punctual, dress appropriately (if in person), and be engaged.
• Show Genuine Interest: Listen actively, take notes, and express appreciation for their insights.
• Respect Their Time: Stick to the agreed duration and wrap up on time.

The Power of Informational Interviews in Action

I recently completed an informational interview with a candidate who left such a strong impression on me that I am now bound and determined to find him a role within my current company. His professionalism, preparation, and thoughtful questions set him apart, proving just how impactful these conversations can be. This really does work!

Following Up and Maintaining Connections

After the interview, express appreciation for their time and mention a key takeaway from your conversation. Keep in touch by engaging with their LinkedIn posts, sending occasional updates, or checking in periodically. The key to successful networking is consistency.

Turning Informational Interviews Into Career Opportunities

• Apply the knowledge gained to refine your job search, resume, and interview approach.
• If appropriate, ask for introductions to others in the industry to continue expanding your network.
• Be proactive—stay in touch and nurture relationships over time.

Final Thoughts

Informational interviews are a powerful way to gain career clarity, build relationships, and access opportunities that might not be publicly available. By approaching them with curiosity, professionalism, and a willingness to learn, you’ll position yourself as a proactive and engaged professional.

Ready to take the next step in your career journey? BeSeen Career Consulting can help you craft outreach messages, prepare for conversations, and make the most of your networking efforts. Contact us today to start building your industry connections!